New experience worlds for spirits, low-and-no, organic and sparkling wines, alongside an innovative Agora Stage and distinctive networking formats are among the highlights at ProWein Düsseldorf 2026, taking place from 15-17 March.

Guided by the theme ‘Cultivate the Visionary in You’, ProWein positions itself as a point of orientation for an industry in transition. The trade fair sets out to provide inspiration and perspective, encouraging exhibitors and visitors to engage with change and explore new paths across the global drinks sector.

A central development for 2026 is the repositioning of spirits under the ProSpirits umbrella. Located in Halls 5 and 7, the area brings spirits together with a clear focus on bars and mixology. At the heart of the fair, the Agora Stage in Hall 6 will host more than 20 hours of talks and panel discussions addressing innovation, market trends and wider societal debates.

The growing no- and low-alcohol segment moves into the spotlight with ProWein Zero. Tastings and expert insights, alongside the inclusion of alcohol-free spirits for the first time, underline the increasing quality and independence of this category.

Sustainability remains a core theme through ProWein Organic Visions, while Sparkling Visions presents international sparkling and semi-sparkling wines as a curated discovery journey, centred around the Sparkling Bar.

Structural improvements including a simplified hall layout, shorter walking distances and the Fair Match matchmaking tool aim to improve trade show preparation for visitors. Beyond the exhibition grounds, ProWein City Vibes extends the fair into Düsseldorf’s city centre, connecting the trade event with the city’s wine and culinary culture.

Tickets are available at www.prowein.com