To celebrate the 45th edition of London Wine Fair and the return of Signature Serve, the trade show is offering 20 Supper readers complimentary 3-day tickets to attend both events.

After its debut in 2025, Signature Serve is doubling in size and returning with even greater ambition, spotlighting the most exciting names, trends and innovations in premium spirits and mixers. Expect a bigger, bolder showcase, with leading exhibitors including Pernod Ricard’s Lillet and Código 1530 Tequila; Beckford’s Rums; Sacred Spirits; Brixton Spirits; Frontline Spirits; Garnish Club and Claxton’s Spirits.

The expanded programme also brings back a dedicated theatre space delivering exclusive insight into the trends and techniques shaping the future of the industry.

What’s new for 2026?

• Host Nation: an annual spotlight on a featured country or region, starting with the best of British drinks
• Beer joins the party: a new co-location with Brew//LDN
• Bordeaux returns for the first time in a decade, with a dedicated pavilion showcasing the 2025 selection
• Wines of Germany are back on the show floor hosting a pop-up tasting

Plus 400+ wine, spirits and beer exhibitors, 90+ masterclasses, tastings, panel discussions and an intuitive event planner for seamless meeting and session scheduling.

Register here and claim a free ticket by entering the promo code SUPPER26 on the payment page*

When: 18–20 May 2026

Where: Olympia London

*London Wine Fair and Signature Serve are exclusively for drinks industry professionals. All tickets are subject to approval. Free ticket offer is only valid on 3-day tickets. Full price 3-day tickets are £49.50 plus VAT.