A host of new features has been added to next year’s Ambiente line-up, making the event a must-attend for industry insiders.

Taking place at Messe Frankfurt from 6-10 February 2026, the event is set to spotlight an increased focus on hospitality and interior design in an array of fresh formats designed to offer engaging insights.

Next year, Ambiente brings together its b2b portfolio in one coherent format under the umbrella of Ambiente Projects. Tailored to various target groups – from specialised wholesale to interior designers and hospitality professionals – it will house horeca, hospitality interiors and contract business all under one roof.

Elsewhere, and Hospitality Academy has evolved and is now hosted in partnership with Westwing, the renowned European home and living platform. Located in the foyer of Hall 11.0, the new feature forms the conceptual bridge to Hall 3.1 – the hotspot for interior design, hospitality interiors and contract business. In addition to best practices, visitors can expect inspiring talks on design trends, curated brand presentations and expert insights. Keep your eyes peeled for details on Supper’s session, taking place on Sunday 8 February and to be announced soon.

This year’s edition of Ambiente will also see Hotelier’s Day taking place for the first time on Saturday 7 February. An opportunity to specifically address decision-makers from the hotel, restaurant, kitchen and F&B management sectors, visitors can meet and converse throughout a series of panels, guided tours and networking events, with a strong focus on presenting concrete solutions to the industry’s current challenges: staff shortages, rising costs and changing guest expectations.

Elsewhere, Kitchen Show will feature live cooking sessions with renowned personalities from the culinary scene in Galleria 1 South. In addition, exhibitors including Bonna, BHS tabletop, Nachtmann, Spiegelau, Villeroy & Boch and RAK Porcelain Europe will demonstrate the importance of creative storytelling in the b2b world.