RX is bringing a new trade show for the bar and beverage industry to the British capital, with the launch of BCB London. 

In 2025, Imbibe Live will become part of the global BCB family, becoming BCB London and joining events already in Berlin, Brooklyn, Sao Paulo and Singapore. 

BCB London will be the place to be for the global drink sector to do business and networking, for the UK and Irish markets. It will be focused on high-quality spirits, beers and the wider drink categories and showcase the newest products on the market, providing education and knowhow as well as covering the latest trends from around the globe. The event will provide a platform for industry players to present themselves to the UK and Irish markets, making key on-trade as well as off-trade connections. 

“As one of the most vibrant cities in the world, London is the perfect location to expand the BCB family,” says Petra Lassahn, BCB Event Director. “For the international industry, the market offers very good conditions for business. Exhibitors will benefit from new offers such as Matchmaking, which RX uses to bring supply and demand together in an even more targeted way. Visitors will experience the whole world of spirits with numerous new ideas from the world’s bar hotspots.”