FHA-Food & Beverage launches new Restaurant, Bar & Café sector

FHA-Food & Beverage, held between the 2nd and 5th March 2021 at Singapore Expo and Max Atria, has announced the launch of a brand new sector, Restaurant, Bar & Café, for international suppliers serving end users in the F&B retail industry.

As countries begin to re-open restaurants, bars and cafés with strict social distancing measures, establishments face falling revenues and will be looking for fresh ideas and concepts to restock and revive their businesses.

The new Restaurant, Bar & Café at FHA-Food & Beverage, located in hall 9 of the Singapore Expo & Max Atria, will draw 200 leading equipment distributors, in-market brands and food & beverage suppliers to meet hotel F&B executives, restauranteurs, and bar and café owners to discuss ideas and business and operational needs for dining establishments in the post-Covid era.

The range of exhibits are wide-ranging, including equipment, ingredients and services such as: equipment and accessories for bars and cafés; baked goods; cleaning equipment and services; furniture and fixtures; tableware and accessories; coffee beans; tea leaves; retail; POS systems; and more.

There will also be a lively Beer Street, where visitors can sample original brews and unique flavours from a community of craft and beer producers. Exhibitors in this space will compete in the FHA Beer Awards aimed at recognising the best-in-scene for brewing techniques and product packaging from 16 different contest categories.

Finally, Restaurant, Bar & Café will host the Global Chefs Challenge 2022 Asia Regional Semi-Finals to select the champions who will be representing Asia in three competition categories: Global Chefs Challenge, Global Pastry Chefs Challenge, and Global Young Chefs Challenge.

“As we move forward post-pandemic, global economies as well as the momentum for travel and tourism will no doubt see an uptick for recovery,” comments Martyn Cox, Event Director for FHA-Food & Beverage at Informa Markets. “The unveiling of the Restaurant, Bar & Café segment is timely from our point of view as it will intersect the resumption of Asia’s food, beverage and hospitality sectors, creating even more opportunities for businesses to improve and expand their operations, as well as carry out meaningful conversations with like-minded professionals.”