Michel Roux Jr joins Hotel, Restaurant & Catering as Chef Ambassador for 2022

Hotel, Restaurant & Catering (HRC), the business event for the foodservice and hospitality industry, has appointed Michel Roux Jr as the event’s Chef Ambassador when it returns to ExCeL London on 21-23 March 2022.

In his capacity as Chef Ambassador, Roux will participate in a keynote session on the show’s Vision Stage, inspiring the hospitality and foodservice sector and supporting the historic International Salon Culinaire chef competition.

Since taking over his father Albert Roux’s La Gavroche restaurant in 1991, Roux has opened a number of restaurants and partnered with hotels and hospitality businesses such as The Langham, London, ICMI, Jockey Club Festivals and Wimbledon Championships.

Roux is a passionate advocate for the hospitality industry as Co-Chairman of The Roux Scholarship, which gives chefs under 30 the chance to compete for a three-month stage at any three-star Michelin restaurant in the world, all expenses paid. He is also involved in educational bodies such as The Savoy Educational Trust, The College in Bournemouth & Poole and is the UK Judge of the Prix Culinaire Taittinger.

“I’m delighted to be working with Hotel, Restaurant & Catering as the show’s Chef Ambassador, and to be supporting the prestigious International Salon Culinaire competition,” comments Michel Roux Jr. “It’s more important than ever to support the growth of hospitality businesses and HRC is a hugely respected and valued show for the sector.”

“The name ‘Roux’ is synonymous with not only the highest levels of cooking but also with supporting and nurturing the hospitality industry and the professionals working within it,” adds Hotel, Restaurant & Catering Event Manager, Ronda Annesley. “We’re thrilled to have Michel on board as Chef Ambassador for our March 2022 event as the sector continues down the road to recovery post-pandemic and embraces opportunities for face-to-face networking, learning and doing business.”

For the first time, Hotel, Restaurant & Catering will be joining forces with IFE, International Food & Drink Event and IFE Manufacturing for the UK’s largest industry gathering, welcoming over 35,000 food, drink and hospitality professionals.