Spotlight: Monnalisa Gin

Born in the heart of Val Dumentina, near Lake Maggiore, Monnalisa Gin is the result of a story passed down through generations, a meeting of passion and authenticity that inspires a truly distinctive spirit.

Every ingredient is carefully selected to create a perfect fusion of natural flavours. The exclusive recipe celebrates the freshness and quality of local botanicals: dandelion brings delicate floral freshness, chestnut adds herbaceous woodland depth, nettle introduces warmth and subtle sweetness, while bay laurel contributes a gently spiced character.

To obtain an exceptional distillate, Monnalisa Gin is crafted using a vapour extraction still. The particular process involves installing a perforated basket in the upper part of the still, filled with the same carefully selected botanicals used in the recipe. As the alcohol vapours pass through the basket, they capture a unique and intense aroma.

The identity of Monnalisa Gin draws inspiration from the theft of the Mona Lisa from the Louvre in Paris in 1911. At the centre of this mystery was Vincenzo Peruggia, an Italian decorator originally from Dumenza, a small town in the province of Varese, who worked at the Louvre. On the morning of the theft, he hid inside the museum during a maintenance closure, removed Leonardo da Vinci’s masterpiece from its frame, concealed it beneath his coat, and walked out undisturbed. The painting remained hidden in his Paris apartment for more than two years before being recovered in 1914. To this day, the true motive behind the theft remains uncertain.

Every detail of the Monnalisa Gin bottle reflects the story behind the brand. The bottle itself is black, inspired by the black wall on which the Mona Lisa hangs in the Louvre. The label is produced using 100% recycled organic cotton paper, a premium material chosen to enhance the elegance and tactile quality of the bottle.

Hidden behind the label is a reproduction of the original letter Vincenzo Peruggia sent to his daughter following his arrest, while the illustrated face featured on the front label is inspired by Peruggia himself, interpreted as a fictional portrait. The storytelling continues through the packaging as each bottle is wrapped in a reproduction of the Parisian newspaper front page announcing the theft of the painting.

Find out more at www.monnalisagin.com

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