Arthur Price, the well-known British cutlery brand, is entering a new chapter in its 123-year history as James Price, the fifth generation of the Price family, steps into the role of CEO. The leadership transition marks another milestone in the company’s long history, with James succeeding his father, Simon, who is set to take on the position of Chairman.

James joined Arthur Price in 2012 after completing his university studies and gaining invaluable experience at a direct marketing agency. Beginning his Arthur Price apprenticeship aged 23, James worked across all departments, and more recently managed the Sheffield factory and led the hotel, catering, and hospitality sales division.

Reflecting on his new role, James Price said, “For as long as I can remember Arthur Price has been my passion. I remember as a small child going into work with my dad, also seeing my grandfather in his office. Working in a family business isn’t a job, it’s a way of life, and I look forward to stepping into these special shoes. My father has transformed the business from being mostly known for luxury cutlery to a tableware brand with growing sales both in the UK and abroad. His ability to navigate challenges like recessions and a pandemic has been nothing short of inspiring. As I step into this role, I will always welcome his wisdom and guidance.”

Simon Price, who started his Arthur Price journey in 1982 said, “My father instilled in me the importance of experiencing every facet of the company, from working in the warehouse to selling on the road. James has undertaken the same journey and has excelled, demonstrating now he is more than ready to take the baton.”

Arthur Price started in Aston, Birmingham in 1902 using a small gas engine to cast nickel silver ingots because the site had no electricity. After 10 years, the company prospered and one of its first big contracts was supplying the Titanic. Innovation was key to business development – Arthur Price was the first to use chromium plate, the forerunner to stainless steel. British quality was a key selling point and after the second world war the company grew into a world-wide exporter.

After opening a factory in Sheffield in the 1950s, it repositioned itself as the maker of the finest cutlery supplying top hotels, cruise ships and airlines. Over the years the company has received two Royal Warrants and continues to adorn the top tables. More recently it has expanded its range to include everyday items, leading to significant expansion across the globe.

The Birmingham and Sheffield factories still produce the finest cutlery and hollowware, while the Lichfield headquarters is the centre for sales, distribution and administration. The Arthur Price Factory Shop in Lichfield is the location of the UK’s biggest cutlery shop.