Quaglia, Antica Distilleria, established in 1890 in Castelnuovo Don Bosco, Italy, is relaunching three of its classic Italian after-dinner liqueurs: Limoncello, Sambuca and Amaretto, with new packaging and label designs set to hit shelves this autumn.

The revamped line, Classici Italiani, draws on traditional family recipes and aims to reconnect consumers with regional Italian flavours through a modern visual identity. The restyling, created in collaboration with illustrator Giordano Poloni, is designed as a visual journey through Italy, from the lemon groves of the south to the cafés of the north.

The Limoncello is made using a slow infusion of fragrant lemon peels to extract essential oils. Sambuca features a balanced distillation of star anise and fennel seeds. Meanwhile, Amaretto showcases a blend of almond, fruit and vanilla notes, offering a velvet- like profile.

Each liqueur serves as a tribute to Italy’s artisanal heritage, packaged as a keepsake that reflects the country’s visual and cultural richness and continuing the story of a brand that evolves without ever losing sight of its roots. The new design signals a new chapter and strategic shift for the brand, focusing more on storytelling and premium positioning.

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www.distilleriaquaglia.it