Ambiente has revealed that 90 percent of the exhibition space for its 2021 event, taking place from 19 to 23 February in Frankfurt, has already been booked.

“Due to the coronavirus pandemic, the entire consumer goods industry is facing a difficult year,” comments Nicolette Naumann, Vice President of the fair.

“We already have an optimistic outlook for the future. At 90 percent, Ambiente is already well-filled at this stage. This once again shows that the world’s largest consumer goods fair will again be a set date in the industry’s agenda for 2021.”

“Especially after such a difficult time, trade needs new momentum to boost consumption. Moreover, the need for communication and face-to-face encounters is becoming increasingly apparent. Exhibitors and visitors will find all this at our event.”

The last event in February earlier this year proved to be a great success, and next year is expected to follow suit.

Ambiente 2020 provided fresh inspiration by enlarging its dining area to create a dedicated platform for the hotel, restaurant and catering (HoReCa) sector. The new hall was a hub for national and international decision-makers in the hospitality sector.

After its successful launch, visitors can look forward to a dedicated HoReCa hall again in 2021.