Organisers of the leading international trade fair Ambiente, have laid out a series of health and safety measures in preparation for the return of the exhibition in February 2021.

After a year without any international fairs on the event calendar, Messe Frankfurt – organisers of Ambiente – have begun to develop a concept for hygiene, medical and organisational measures to ensure the health and safety of all exhibitors, visitors, service partners and employees.

The compressive factsheet is based upon requirements set out in Hesse’s ordinance on restricting contact and operations due to the coronavirus laid out in May 2020 and will updated on a regular basis in the lead up to the event.

The security concept sets out Messe Frankfurt’s position on three key areas: social distancing, visitor management and hygiene. Some of the requirements are detailed below.

Distancing Guidance:

Utilising spacious hall designs with:

  • Two-way visitor traffic in aisles that are at least five metres wide
  • One-way visitor in traffic that are 3 metres wide
  • Expansive entrances in exhibition halls
  • Additional areas for waiting, communicating and relaxation
  • Distancing indicators and floor markings
  • Provided screens and dividers for counters and/or personal protective equipment 

Visitor Management:

 Implementing new ticket rules with:

  • All ticket sales in advance online
  • One-day admission tickets that are only valid on a specific day

Ensuring full registration with:

  • All essential information included for all participants
  • A requirement that everyone provide a self-declaration on their own health status

Hygiene Measures:

Implementing and ensuring compliance with all applicable guidelines with:

  • Sufficient disinfection stations and information boards provided throughout the exhibition grounds
  • Modified cleaning intervals and more intensive cleaning of high-traffic areas and frequently used surfaces
  • Fewer points of contact, e.g. through the use of contactless access controls, electronic admission tickets and electronic payment
  • 100 percent fresh air supplied to the exhibition halls throughout the entire duration of the trade fair


Ambiente will take place from 19 to 23 February in Frankfurt. In April organisers revealed that 90 percent of the exhibition space for the event had already been booked.

Having provided fresh inspiration in 2020 by enlarging its dining area to create a dedicated platform for the hotel, restaurant and catering (HoReCa) sector, visitors can look forward to a return of this initiative in 2021.