El Tequileño, one of the world’s most sought-after tequila brands, is now available in the UK thanks to a market-first partnership with Manchester-based drinks business Ten Locks.
Bartenders can experiment with expressions of El Tequileño – Blanco, Reposado, Platinum, Reposado Gran Reserva, Añejo Gran Reserva and the world’s first and only Reposado Rare.
Founded in 1959 by tequila pioneer Don Jorge Salles Cuervo, El Tequileño was named to honour the people of the town of Tequila, Mexico. El Tequileño has since gained a reputation for creating exquisite tequilas through its dedication to craft and quality while using sustainable practices.
This includes harvesting only the very best blue agave from the premium growing region of Los Altos de Jalisco, locally sourcing the mineral-rich volcanic spring water from El Volcan de Tequila and distilling in copper pot stills. Combined, these create El Tequileño’s unique character and distinctive taste.
Known globally as the tequila brand of choice at the famed La Capilla Cantina bar in Tequila, which was founded by the late Don Javier Delgado Corona, El Tequileño Blanco was chosen as the tequila of choice in his signature Batanga cocktail – a popular combination of lime juice, salt, El Tequileño Blanco tequila, cola and ice. Now British bartenders will be able to make the much-loved cocktail, as well as a host of tequila-based beverages, with the six expressions of El Tequileño.
Becky Davies, Head of Commercial at Ten Locks, commented: “We know the arrival of El Tequileño is much-anticipated within the trade; our talks with bartenders reveal this to be one of the spirit brands they have been trying to get their hands on for some time – especially the Reposado Rare.”
Davies added: “We’re proud to spearhead its arrival in the UK and see real promise for the brand as the trade is able to tap into increasing consumer appetite for tequila and unlock the potential of a sector that’s really showing momentum.”
The Blanco and Reposado variations will be available to the on trade in early 2021, via Ten Locks, with the remaining four SKUs – Platinum, Reposado Gran Reserva, Añejo Gran Reserva and Reposado Rare – set to arrive in the UK later in the year, in what is sure to be a welcome addition to many bars and cocktail bars across Britain.
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