At The Luzerne, Luzerne’s global headquarters in Singapore, Chief Executive Officer Elaine Lek showcases a space that reflects the brand’s forward-looking vision while remaining true to its heritage.
How does The Luzerne reflect your brand today?
It is modern and global, but still very grounded in where we come from. Across the building, you will see a design narrative that blends contemporary elements with materials that reference our past. That balance is very intentional. As a company, we are always looking forward in terms of design, innovation and how we serve our partners globally, but at the same time we remain deeply respectful of the craftsmanship and values that built the brand.
At Luzerne, we have always believed that tableware is more than a functional object. It is part of the dining experience. Our pieces serve as a canvas for chefs, but more importantly they play a quiet role in bringing people together around the table. The Luzerne was therefore never meant to be just an office or showroom. It is really a physical expression of the brand — a space where design, hospitality, craftsmanship and community come together.
Can you walk us through the different spaces?
Each space within The Luzerne serves a very distinct role, but together they form a complete ecosystem around the brand.
The Residence is our corporate headquarters and the workspace for our global team. It is where ideas are developed, collaborations happen and we shape the direction of the company. We designed it to feel open and welcoming because culture and creativity start within our own walls.
The Gallery is designed for our professional partners: chefs, hoteliers and restaurateurs. It houses every SKU in our Master Catalogue, so it allows them to experience the full depth of our collections in one place and explore how the pieces can work within their own dining concepts.
Then there is The Experience, which is our event and workshop space. It includes a porcelain workshop where guests can engage more closely with the craft behind our products. It allows people to go beyond simply seeing the tableware and really understand the craftsmanship behind it.
We also have a private space known as The Den. It is intentionally discreet and requires the signing of a non-disclosure agreement before entry. This is where we showcase some of the world-renowned labels that we manufacture for. While these collaborations remain largely unseen by the public, they are a testament to the trust global brands place in our craftsmanship and quality.
How important was sustainability to the project?
The renovation of The Luzerne took place during the pandemic and was completed in 2022. It was a challenging period globally, but we made a conscious decision to continue investing in the future of the company.
Achieving Green Mark certification was an important part of that journey because sustainability and responsible growth are values we take seriously. The building was designed with energy efficiency and environmental responsibility in mind, but also with the wellbeing of the people who work and gather here.
For us, sustainability is not just about environmental considerations. It is also about longevity. Porcelain itself is a material designed to last generations, and that philosophy of durability and long-term thinking is something we try to reflect in how we build the company as well.
How does The Luzerne represent your identity as a Singapore-based global brand?
Singapore has always been our home, and The Luzerne reflects that very clearly. It is our global headquarters, where we welcome partners from all over the world. However, we remain very proud of our roots. The values that define Singapore — quality, reliability, openness to global collaboration — are also very much reflected in how we operate as a company.
Being based here also allows us to stay closely connected to the local hospitality industry. In recent years we have strengthened our presence in the Singapore market by serving local chefs, hospitality partners and homeowners directly. The Luzerne becomes both a global hub and a place where international partners can experience Singapore hospitality firsthand.
What does launching The Shop mean for the brand?
The Shop represents an important evolution for the brand. For many years, Luzerne has been known primarily within the hospitality industry. Our tableware is used by chefs and restaurants around the world, but we have always believed that beautiful and durable tableware should not be limited to professional settings. The Shop allows homeowners to access the same professional-grade pieces that chefs use.
In a way, it brings the story full circle — from the world’s finest restaurants back to the dining table at home, where some of the most meaningful “Everyday Best” moments happen.
