Zwiesel Glas wins German Brand Award for third year in a row
Zwiesel Glas has received the German Brand Award in the “Excellent Brands – Interior & Living” category for the third year in a row.
Zwiesel Glas is consistently pushing ahead with the strategic expansion of its high-quality brand business, which began with the brand relaunch in 2020, with the help of a two-brand strategy. It is doing so successfully that the company – after receiving several awards in the past years – was honoured this year with the “Excellent Brands – Interior & Living” prize.
The German Brand Award is presented by the independent and international institution Rat für Formgebung (German Design Council). The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best from around 1,200 entries from 19 countries. Criteria such as independence and brand typology, brand distinctiveness, differentiation from the competition and target group relevance were evaluated. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand presence, the homogeneity of the brand experience and the economic success also played a decisive role in the judging process.
Brand and product manager Lisa Müller accepted the certificate in person at the award ceremony on June 15 in Berlin’s Verti Music Hall.
“The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since,” says owner Prof. Dr. Andreas Buske.
