DoubleTree by Hilton Amsterdam Centraal Station has unveiled a full redesign of its ground floor lobby and bar, alongside a new restaurant concept.

Collaborating with Belgian design studio WeWantMore, the refreshed space aims to root itself in the visual language of Amsterdam.

The story begins in the lobby, where a 3D-printed ceiling feature references Amsterdam’s well-known triple-x symbol.

A warm mix of terracotta, forest green, and soft wood tones defines the material palette, balanced by rich textures like red travertine, sheer fabrics and plush upholstery.

The bar follows the same narrative. Built for smooth transitions from day to night, it features layered lighting, varied seating and small design touches that echo the triple-x motif.

A highlight of the renovation is the launch of We Are EDN, a new restaurant concept developed by Hilton’s internal agency, StiR Creative Collective. It’s the first of its kind in the EMEAA region, built around seasonal ingredients and a low-waste approach.

The interior reflects this with natural materials, green accents and a brighter, more energetic colour palette. Floral patterns, woven panels, neon details and plants tie the theme together.

Curated with Veitenheimer Art Consultancy, the art collection includes works by Jordy van den Nieuwendijk, Simone Poste, Evan Powell, Simon Moore and Raquel Rodrigo, each chosen to reflect Amsterdam’s creative energy.