Iberostar Beachfront Resorts has announced a new partnership with Spanish chef José Pizarro. Uniting a shared passion for gastronomy, authenticity and quality, it’s the chef’s first collaboration of this kind in Spain.

Widely regarded as a pioneer of Spanish cuisine in the UK, Pizarro has become one of the most influential voices in modern Spanish dining. The collaboration reflects a natural synergy between the two, rooted in a shared commitment to celebrating the richness of Spanish culinary heritage through fresh, seasonal ingredients and an immersive dining experience

At the heart of Iberostar’s offering is the Honest Food philosophy, centred on fresh, responsibly sourced ingredients that celebrate local produce and connect guests more deeply with each destination. This partnership further strengthens Iberostar’s culinary positioning, bringing José’s expertise and storytelling to the forefront of the guest experience.

The collaboration will commence with Root to Stem, a dedicated experience hosted at Joia El Mirador in Tenerife. Ingredients for the dinner will be sourced from Finca El Ancón, a sustainable coastal estate in La Orotava, northern Tenerife. Spanning more than 20 hectares above the volcanic shores of Playa del Ancón, the estate is dedicated to responsible agriculture, producing premium seasonal ingredients, including avocado, papaya and passion fruit, all of which are featured on the bespoke menu.

“The partnership with Iberostar feels particularly special for me as it’s my first collaboration of this kind in my homeland and 15 years since I opened my first restaurant in London,” says Pizarro. “For me, it always comes back to the love for food, the people and the stories they have to tell. Collaborating with Iberostar allows me to remain true to my style and genuinely reflects authentic, Spanish food that puts local people and ingredients first.”

“We are incredibly proud to welcome José Pizarro to Joia El Mirador for this special collaboration,“ adds Marc Clement, General Manager at Joia El Mirador. “We are passionate about creating meaningful, memorable experiences for our guests, and gastronomy plays a central role in that. José’s approach to Spanish cuisine is rooted in authenticity, quality and a deep respect for ingredients, which perfectly reflects our own values. This dining experience is designed to immerse guests in the flavours, culture and spirit of Tenerife, from root to stem, in a way that feels both elevated and personal. It’s a true celebration of place, and we’re excited to share it with our guests and partners.”

Photography: © Distracted Media