NOX Beach Club, Vietnam’s largest multi-experiential gastronomy and entertainment venue, has opened its doors.

Nestled directly on the sandy shores at Hoiana Resort & Golf, overlooking the East Sea, the upscale beach club is inspired by Hoi An, the enchanting UNESCO World Heritage town just a short drive away. This venue is designed to feel like a village and will create a community of like-minded travellers and locals in Central Vietnam.

The unique project features a large freeform swimming pool, four creative culinary venues, two upbeat bars, cosy cabanas, sun loungers, a retail space and more. This dazzling new destination will also stage uplifting entertainment, social events and beach parties.

The six F&B venues include a poolside Beach Club Bar, a classy Courtyard Bar, and the South American & Asian-inspired Seafood Shack. Authentic Mediterranean cuisine can be enjoyed at Osteria, Banh Mi & Noodles showcases Vietnamese street food, and Grill is a sophisticated setting for chargrilled meats, fresh seafood and fine wines.

The all-star NOX crew infuses skill and passion into every dish and drink. At the helm, Giacomo Maroccia will dazzle guests with a storied career that has seen him craft innovative experiences in leading restaurants and bars around the world. Omar Ugoletti, a maestro of authentic Italian fare, serves up culinary sonnets that will transport diners straight to Italy, and Hugo Bertolini, the Argentinian grill wizard, is a master of charcoal cookery who imbues bold flavours into every bite. The essence of Vietnam comes to life at Banh Mi & Noodles, where Chef Quang creates authentic dishes that dance on the taste buds, and Tuan Anh, the Beverage Manager and mixologist extraordinaire, concocts exhilarating elixirs that are a sensory explosion.