Virgin Hotels London-Shoreditch to house hospitality destination, 45 London

45 London, a modern house of hospitality located within the newly launched Virgin Hotels London-Shoreditch, is set to open this November.

Created by Roger Payne’s Eclection Group, 45 London will bring together rooftop dining, co-working areas and lounges, event spaces, a late-night club and lounge, plus a spa and wellness sanctuary.

At its heart is a brand-new signature restaurant, 45 Curtain Road, led by Executive Chef Alex Furusawa-Cadoni. A Japanese-inspired chophouse with Mediterranean influences, the restaurant blends Japanese techniques with both local and seasonal ingredients from Japan. The menu showcases a wide selection of sharing plates, with big cuts taking centre stage: from flame-grilled T-bone and juicy ribeye to rich pork chops, alongside sustainably sourced seafood and fish.

Adding to the offering, the rooftop restaurant and bar, 45th & 7th, will serve a sharing-style menu throughout the day, complete with city views and a rooftop pool.

Elsewhere, Studio 45 will combine co-working spaces with an evening members’ bar and content creation facilities. Meanwhile, Parallel 45, open Wednesday to Saturday, will offer an intimate lounge and cocktail bar featuring curated playlists, live DJs, guest mixologists and members-only gatherings.

“45 London represents a new era of hospitality, one where dining, wellness, work and nightlife come together under one roof,” says Payne. “Our vision is to create a modern house of hospitality that reflects the electric energy of Shoreditch while offering a curated, elevated experience for both members and guests.

“Since opening last year, Virgin Hotels London-Shoreditch has quickly established itself as a destination of choice – becoming a vibrant fixture in East London with our brand-new listening bar, Hidden Grooves, and offering something refreshingly different in the city’s hotel scene,” says David Monson, General Manager at Virgin Hotels London-Shoreditch. “The addition of 45 London builds on that momentum, elevating our dining, wellness and social experiences even further.

“Together, they create a seamless and dynamic destination – one that will continue to delight our regular guests while enticing new visitors to discover everything Shoreditch has to offer.”