WeWantMore has redesigned the breakfast area at Novotel Brussels, transforming it into a flexible, family focused space that evolves throughout the day.

Inspired by the hotel’s proximity to Grand Place, the ground-floor design references the Flower Carpet, which periodically turns the square into a vivid floral display.

Rather than a literal motif, the Flower Carpet informed a layered design language that unfolds across the interior. A restrained palette of soft greys, arches and warm metallic accents references the surrounding architecture of the Grand Place, while floral colour accents add vibrancy. Organic lines, petal shaped acoustic elements and saucer shaped lights made from recycled materials soften the space and improve acoustics.

Artwork echoes arched windows, framing floral compositions behind cathedral glass. At the buffet and host stand, 3D printed floral legs add texture, while flower embellished curtains can be drawn to conceal the kitchen, transforming the buffet into a bar.

By day, it serves as a welcoming breakfast area for families. By afternoon and evening, it becomes Zinnia Events, an exclusive use venue developed with WiZiU, designed to host a wide range of gatherings.

Flexibility was central to the brief. The space supports high daily use while allowing a smooth transition into an event venue, with clear circulation, stroller friendly layouts and family oriented seating. Adaptable furniture enables quick reconfiguration throughout the day.

CREDITS
Photography: © Charmer