The spirit of El Fenn Marrakech arrives in Soho this summer as two rooftops unite in a bold design collaboration. From late June through to August, Flute, the rooftop bar at Broadwick Soho will transform into a vibrant, living extension of the Marrakech hotel, transporting its world-famous terrace to the heart of London.

Bringing the kaleidoscopic styling of El Fenn to Broadwick Soho, Flute guests will find themselves immersed in the hotel’s distinct world – expect the signature red and white stripes, enormous suspended Moroccan lanterns, bold prints and bespoke tables that mirror the maximalist aesthetic of the Marrakech original.

Curated in collaboration with the creative teams behind both hotels, the residency synthesises the shared philosophies of Broadwick Soho and El Fenn: a shared passion for design and colour as well as showcasing young Moroccan creativity. Since its opening in 2004, El Fenn has platformed artwork that provokes thought and challenges convention. Bringing this ethos to London continues that legacy. An exhibition curated by Hassan Hajjaj and Atay Atelier will spotlight the works of Ismail Zaidy and Fatimazohra Serri, two contemporary voices currently creating in Morocco.

Meanwhile, the menu will spotlight dishes including traditional batbout with smoked aubergine zaalouk, crisp lamb briouats finished with smoked paprika labneh, and charcoal-grilled octopus that tastes exactly like a Marrakech afternoon alongside the hotel’s cult cocktails including the Hibiscus Margarita, El Fenn Mule and the Marrakech Negroni.

A residency programme will also run throughout the summer, with intimate art talks and cultural discussions exploring the intersection of Moroccan heritage and contemporary creativity. A rotating roster of DJs and musicians will also bring North African-influenced sounds to the rooftop, blending traditional rhythms with modern desert blues.

“El Fenn has always been about more than just a stay; it’s a feeling. Bringing that specific Marrakech magic to a space as bold and beautiful as Flute feels like a natural kinship of spirits,” says Vanessa Branson, Founder and Brand Ambassador at Large at El Fenn.

“Partnering with El Fenn allows us to offer our guests a vibrant cultural moment rooted in creativity and colour without leaving London,” adds Joshua Gardner, Managing Director of Broadwick Soho.