Etxeko will be Martin Berasategui's destination restaurant at Bless Hotel Madrid

Berasategui lined up for new luxury hotel brand

Palladium Hotel Group has unveiled plans to launch a new luxury hotel brand whose debut property in Madrid will feature a destination restaurant by Martín Berasategui, one of the world’s only chefs with two triple-Michelin-starred establishments.

The first site for the brand, Bless Collection Hotels, is scheduled to open in the Spanish capital in December 2018. A second property will then launch in Ibiza in 2019, followed by further hotels in “cosmopolitan cities and international holiday destinations”.

Bless Hotel Madrid’s entire F&B offering, from breakfast to dinner, will be headed up by Berasategui. Its new destination restaurant Etxeco will further boost the Basque chef’s impressive portfolio, which already includes the triple-Michelin-starred Restaurante Martín Berasategui in Lasarte-Oria and Restaurante Lasarte in Barcelona and the double-Michelin-starred Restaurante MB in Tenerife.

The new hotel will be located on Calle de Velázquez in the heart of the city’s Salamanca district, offering 111 rooms, a destination restaurant, three bars, a rooftop pool, a bowling alley, a barbershop, a spa and gym, and conference spaces. The interiors are being designed by Spaniard Lázaro Rosa-Violan, whose vision is to create a quintessentially Madrilenian character with a contemporary slant; the project includes ‘sensory architecture’ that defines the hotel ambience, collaborative workspaces and social areas.

The Bless Collection Hotels brand is built around the concept of hedonistic luxury and targets “citizens of the world – modern travellers, sybarites and pleasure-seekers”. Celebrating the pursuit of happiness and the good life, it is promising original and innovative services and features to feed the spirit and help guests experience the best of living.

To support this mission, hotels will present a programme of inspirational entertainment drawing upon the destination’s cultural agenda from art and culture to fashion and gastronomy. Typical activities might include live music events, fashion shows, pop-ups, performance art pieces and photography exhibitions.

Words: Richard Frost