Chef Paulo Airaudo is set to debut a new concept at Porta Rossa Hotel Firenze, the first hotel to open under the new Colbert Collection brand from Minor Hotels.

The hotel, designed by THDP, reflect Colbert Collection’s “art of gathering”, with spaces conceived for shared moments and informal encounters. Conceived as a contemporary piazza, the lobby features bespoke furnishings, textured leather and warm lighting inspired by traditional Florentine lanterns.

A lively bistro bar enhances the social atmosphere, while a new gastronomic concept by Airaudo – launching in June – will further position the hotel within Florence’s culinary scene. Through the chef’s distinctive Italian craftsmanship, the restaurant reinterprets local ingredients, flavours and traditions with an approachable touch, balancing authenticity with subtle innovation while honouring the promise of “local roots and an Italian soul.”

“Colbert Collection represents a new chapter for Minor Hotels,” says Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas. “The brand celebrates individuality and invites guests to discover hotels that are deeply rooted in their own world while bonded by a common sensibility. Porta Rossa Hotel Firenze perfectly expresses this philosophy, being a hotel with a soul – rich in story, generous in spirit and deeply connected to its city. We are honoured to usher it into a new chapter while preserving everything that makes it extraordinary.”

Imagery: © THDP