A new six-star luxury hotel at Seppeltsfield, one of Australia’s oldest wineries, is set to open in the heart of the Barossa region from 2022. The project is being overseen by a collective of South Australian business leaders and a tender process will soon be undertaken to select the hotel’s operator, led by Hotellerie.

Designed by Adelaide-based Intro Architecture, the 12-storey Oscar Seppeltsfield hotel will comprise 70 guestrooms and suites, a wellness spa, a sky bar with 360-degree views and a fine-dining restaurant. Named after the winemaker and viticulturist Oscar Benno Seppelt, who revolutionised the Australian wine industry, the design draws inspiration from the history of the Seppeltsfield winery and references the wine barrels in the Centennial Cellar.

“The Barossa is famous for its wine, food, and spectacular sights, but what it needs is an iconic luxury hotel to cater to local and international guests that visit the region,” says Toby Yap, project spokesman. “We are thrilled to be bringing this landmark project to one of the greatest wine regions in the world.”

Warren Randall, Owner and Executive Chairman at Seppeltsfield, adds: “Oscar will complete the grand vision of our tourism master plan for Seppeltsfield to become the most desirable epicurean destination for tourists worldwide. We wanted to create a national icon for South Australia – a Sydney Opera House for the Barossa.”

Located in the middle of the Great Terraced Vineyard, the hotel will be within walking distance of the Seppeltsfield tourism village and is anticipated to drive greater visitation to the wider region, acting as a catalyst for new development activity.